Today, Andy Storch takes a solo seat behind the mic for a focused, practical deep-dive into one of the most pressing and misunderstood topics in talent development: the power and ROI of personal brand, not just for individuals, but for your organization as a whole.

Drawing from years of personal experience, ongoing research, and real-world examples, Andy breaks down why building a personal brand isn't just for entrepreneurs and LinkedIn influencers anymore. In fact, it’s becoming an essential differentiator for leaders and employees at every level—especially in today’s rapidly changing, AI-driven workplace.

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In this episode, Andy explores:

The shifting landscape: How personal branding has moved from something companies feared to an opportunity the best organizations are now embracing.
The business case: Surprising stats, including why 82% of people trust companies more when their leaders are active online, and how employee-shared content delivers 8x the engagement of corporate channels.
Real-world inspiration: A behind-the-scenes look at Tractor Supply Company and how CEO Hal Lawton’s authentic LinkedIn presence has become a powerful recruitment and culture-building tool.
Actionable strategies: Simple, low-cost ways any company can start empowering employees and leaders—from raising awareness to adding personal brand workshops to your leadership programs.
Overcoming old-school resistance: The mindset shifts required to move beyond fears of talent “shopping for jobs,” and why stifling employees’ visibility could be costing organizations millions in missed opportunities.
The human factor: Why, in an age of faceless technology and AI, people connect so much more deeply with individuals than with company logos—and how you can put this insight to work for retention, recruitment, and reputation.
Andy’s own framework: A five-step process for helping leaders and teams build compelling internal and external brands, boosting career growth, engagement, and organizational prestige.
Equipping your team: How investing in personal branding delivers ROI for both employer and employee—and key first steps to get started, even in the most traditional workplaces.

Whether you’re a talent development professional, business leader, or HR partner, Andy’s practical ideas and thought leadership will challenge you to rethink what it really means to “show up” for your company—and yourself—online.

Thanks for listening! If you’re inspired to take action, Andy invites you to connect directly at andystorch.com, and to share this episode with leaders and teams ready to unlock the next level of personal and organizational growth through intentional brand-building.

Stay tuned for more great interviews and conversations coming your way on the Talent Development Hot Seat!

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