149. Why prospects don't care about your methodology—and why it's still critical

I talk a lot about having a methodology for your consulting work. It's core to the way you organize, package, and deliver your expertise.

But the thing is, prospects don't really care about your methodology. At least, not at first.

What they care most about are solving their pains and achieving their desired outcomes. Your marketing should focus on those things first and foremost.

And yet, having a methodology is critical to not only instilling confidence into your clients, but also to deliver results consistently and ultimately scale your expertise.

In this episode, I go into how/when to use your methodology in your marketing, why credibility is the thing you want to focus on most, and the methodology becomes valuable to you business later on.