The Local Marketing Lab How user-generated content boosts performance with Allison Rand
Jun 12, 2024
27:36
In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.
Here are some topics discussed in the episode around how user-generated content boosts performance:
- The importance of prioritizing authenticity and user-generated content in marketing campaigns.
- Strategies for building connections and establishing a strong local presence within communities.
- Tips for continuous testing and optimization to improve performance and drive growth.
- Insights into leveraging local listings and content for better local SEO.
- The role of mental health and wellness in fitness marketing campaigns.
Resources
- Connect with Allison Rand on LinkedIn.
- Learn more about YouFit Gyms.
- Watch YouFit’s 80’s inspired commercial.
- Try out Meta’s Advantage Plus ads.