How user-generated content boosts performance with Allison Rand

In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.

Here are some topics discussed in the episode around how user-generated content boosts performance:

• The importance of prioritizing authenticity and user-generated content in marketing campaigns.
• Strategies for building connections and establishing a strong local presence within communities.
• Tips for continuous testing and optimization to improve performance and drive growth.
• Insights into leveraging local listings and content for better local SEO.
• The role of mental health and wellness in fitness marketing campaigns.

Resources

• Connect with Allison Rand on LinkedIn.
• Learn more about YouFit Gyms.
• Watch YouFit’s 80’s inspired commercial.
• Try out Meta’s Advantage Plus ads.

Other shout-outs

• Discovery Network
• VIDA Fitness