Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.

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Show Notes:

(0:00) Intro

(2:14) How to build charisma

(6:35) The 4 criteria of a great idea (jumpcut)

(8:48) Make it personal

(14:45) Mastering the hook

(17:29) Metrics

(18:52) The first frame

(21:09) Foreshadowing

(22:37) Storytelling in one word is “change”

(25:06) The But & Therefore Rule

(27:21) Building the stakes

(30:43) Craft the close

(32:14) Steal like an artist

(33:52) Figure out who's watching

(36:46) Study the channel for outliers

(39:28) Where is the puck going?

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Links:

• Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL

• Charisma on Command - https://www.youtube.com/@Charismaoncommand

• Miss Excel - https://www.miss-excel.com/

• Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU

• Steal Like An Artist - https://austinkleon.com/steal/

• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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