With the rise of online shopping and its global reach, entrepreneurs are increasingly drawn to the e-commerce industry to exploit its vast potential. However, many e-commerce businesses overlook a critical aspect of their operations: cash flow management, which is crucial for the long-term sustainability and success of any business. To shed light on this topic, we are joined by expert Matt Putra.

Matt is an accomplished Fractional CFO specializing in eCommerce companies and agencies. With an impressive portfolio that includes Eightx, Tru Earth, The Turmeric, Lusomé, and BiBADO, he has consistently provided priceless financial expertise to help these businesses prosper. In addition to his role as a Fractional CFO, Matt is also a Co-Owner and holds the positions of CFO and COO at Keep Nature Wild.

In this episode, we discuss:

Optimizing your cash flow
Effective financing strategies for e-commerce brands
Balancing cash reserves and growth investments
Common mistakes and best practices for managing your cash flow
Key metrics for e-commerce cash flow management
Creating realistic and accurate forecasting

Learn more about Matt:

Matt Putra on LinkedIn
Matt Putra on Instagram
Eightx Website
Tru Earth Website
The Turmeric Website
Lusomé Website
BiBADO Website
Keep Nature Wild Website

Episode resources:

Personiv's Website
Personiv on LinkedIn
Personiv on Facebook
Personiv on Twitter

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Episode resources:

Personiv's Website
Personiv on LinkedIn
Personiv on Facebook
Personiv on Twitter

If you enjoyed this episode, then please either:

Follow, rate, and review on Apple Podcasts
Follow on Spotify

Instructions on following, rating, and reviewing CFO Weekly are here.

Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

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