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Stuff You Should Know

Short Stuff: Mariko Aoki Phenomenon

Mar 20, 2024
11:52
Snipd AI
Explore the cultural phenomenon of feeling the urge to poop in bookstores, known as the Mariko Aoki Phenomenon. Uncover personal experiences and high school memories linked to this unique connection between the gut and the brain. Discuss the concept of finding solace in bookstores and how this tranquil environment contrasts with the bustling outside world. Dive into theories like gut-brain access and confirmation bias, shedding light on skeptics' perspectives and the self-fulfilling prophecy element.
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Podcast summary created with Snipd AI

Quick takeaways

  • The Mariko Aoki Phenomenon revolves around the urge to poop in bookstores, attributed to factors like gut-brain connection and environmental cues.
  • Frequency illusion and confirmation bias may influence perceptions of the Mariko Aoki Phenomenon, highlighting the need for critical evaluation.

Deep dives

The Mariko Aoki Phenomenon

The Mariko Aoki Phenomenon is a unique experience where individuals feel the urge to poop when entering a bookstore, as discussed in the podcast. This phenomenon, named after a Japanese woman who first wrote about it, gained significant attention in Japan, with studies showing that about 10% of the population experience this urge in bookstores. The podcast delves into various theories, including the gut-brain axis, the association of reading material with defecation, and the impact of environmental factors like calmness and coffee consumption on this phenomenon.

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