Welcome to the What's Next! podcast with Tiffani Bova.

This week on the podcast, I'm looking back to a conversation I had with Nancy Duarte. Nancy is a communications expert who's been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, and on CNN. Her firm, Duarte Inc., is the largest design firm in Silicon Valley as well as one of the top women-owned businesses in the area. It's the global leader behind some of the most influential visual messages in business and culture, creating more than a quarter of a million presentations.

As a persuasion expert, she has cracked the code for effectively incorporating story patterns into business communications. She's written five best-selling books and is ranked #1 on the list of the World's Top 30 Communication Professionals. Her TED Talk, The Secret Structure of Great Talks, has over 1 million views.

THIS EPISODE IS PERFECT FOR… anyone wanting to learn how to use stories to make real connections.

TODAY'S MAIN MESSAGE… creating real connections in a B2B situation goes beyond PowerPoint or pitching off of a slide deck. It ultimately comes down to doing your research, asking the right questions, and not wasting anyone's time.

WHAT I LOVE MOST… stories as an empathy builder that create a bond between people and brands.

Running Time: 32:45

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