Full-Funnel B2B Marketing Show Episode 64: Telling a story that gets you acquired with Parry Headrick
Sep 20, 2021
39:10
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
Three deadly misconceptions about PR:
π« PR is about which reporters you know
πππ π©π§πͺπ©π: Everyone has access to the same lists of reporters.
π« PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published
πππ π©π§πͺπ©π: There are 7 PR people for each reporter. Volume approach is doomed.
π« All you need is a creative storyteller to get you coverage
πππ π©π§πͺπ©π: PR isnβt magic. It canβt fix a weak brand.
And it canβt make reporters write about your company if the storyβs weak.
But a PR can take a great story and help:
βοΈ Position your brand as a natural choice to your clients
βοΈ Shorten sales cycles
βοΈ Attract great talent
...and even build a momentum that gets you acquired.
This is the topic I had a pleasure to discuss with Parry Headrick, who spent the last 20 years growing some of the hottest PR agencies across the US.
Tune in to learn:
π§ What to do if you have an unsexy B2B product in a boring industry
π§ How to create a compelling story that makes your customer the hero, your competitors irrelevant, and creates urgency to act
π§ How to uncover the sweet data your company is sitting on and package it up for the press
π§ How to reach out to FEWER reporters while getting MORE of them to pick up your story
π§ How to create a minimal viable PR program that doesn't cost you a dime
If you want to know more about PR that works in 2021, you definitely need to check this interview out.
Learn more about PR and Parry at:
Parry on LinkedIn: https://www.linkedin.com/in/parryheadrick
Website: https://cracklepr.com/
Three deadly misconceptions about PR:
π« PR is about which reporters you know
πππ π©π§πͺπ©π: Everyone has access to the same lists of reporters.
π« PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published
πππ π©π§πͺπ©π: There are 7 PR people for each reporter. Volume approach is doomed.
π« All you need is a creative storyteller to get you coverage
πππ π©π§πͺπ©π: PR isnβt magic. It canβt fix a weak brand.
And it canβt make reporters write about your company if the storyβs weak.
But a PR can take a great story and help:
βοΈ Position your brand as a natural choice to your clients
βοΈ Shorten sales cycles
βοΈ Attract great talent
...and even build a momentum that gets you acquired.
This is the topic I had a pleasure to discuss with Parry Headrick, who spent the last 20 years growing some of the hottest PR agencies across the US.
Tune in to learn:
π§ What to do if you have an unsexy B2B product in a boring industry
π§ How to create a compelling story that makes your customer the hero, your competitors irrelevant, and creates urgency to act
π§ How to uncover the sweet data your company is sitting on and package it up for the press
π§ How to reach out to FEWER reporters while getting MORE of them to pick up your story
π§ How to create a minimal viable PR program that doesn't cost you a dime
If you want to know more about PR that works in 2021, you definitely need to check this interview out.
Learn more about PR and Parry at:
Parry on LinkedIn: https://www.linkedin.com/in/parryheadrick
Website: https://cracklepr.com/