Google's algorithm changes on a regular basis, which keeps marketers on their toes and SEO experts happily employed.
On this episode of the Marketing Spark podcast, Huckabuy's Geoff Atkinson talks about the impact that Google's next major update, Page Experience, will have on content marketing and SEO.
On the podcast, Geoff and I talked about how B2B companies need to look beyond keyword optimization to drive SEO. They need to focus on technical elements such as dynamic rendering, page speed, and structured data. We also talked about why many companies are wasting time and money on content marketing.
Marketing Spark (The B2B SaaS Marketing Podcast)