In another podcast showcasing the best of the SportsPro Insider Series, Dustin Godsey, chief marketing officer at the NBA's Milwaukee Bucks, talks about the team's digital content strategy and how technology has shaped the fan experience at the Fiserv Forum.
He also lays out plans for the BucksPlay content hub, explains the strategic shift that followed the Covid-19 shutdown, and shares his thoughts on what an NBA game might look like with no fans in the arena.
SportsPro Podcast