Podcasts are one of the best ways to reach more prospective clients for your business. Not just from the audience but from the person you’re interviewing – or who is interviewing you, not to mention the referrals they can send your way.

Podcasts are a great way to “speed up” a potential business relationship. You get to know your potential client or partner – and can quickly see how you can provide them value… perhaps even to people they know.

But what works best:

1. Hosting your own podcast and inviting guests?

2. Being a guest on other peoples’ podcasts?

We’ve tested this proposition and have come up with a definitive result for the method that gets the most – and best – leads that might surprise you. Tune in to get the answer and find out how that should impact your own podcast marketing efforts, including…

Why audience size doesn’t impact how effective a podcast can be
How podcasting works as the ultimate networking tool… that actually gets results
The must-have giveaway when guesting on podcasts
What you should include in your podcast to boost referrals
And more

Podcast Power Moves