What apps get wrong about Apple Ads with Kevser Imirogullari

In this episode, Ben Gohlke sits down with Kevser to break down the world of Apple Ads and how indie developers can actually use it to grow. Spoiler: it’s not just about buying downloads.

We’ll cover:

- Why ASA is a market research tool, not only a UA channel

- How to avoid wasting budget on low tap-through campaigns

- The role of keyword research (and why your gut isn’t enough)

- Why post-install metrics matter more than installs

- How to align ASA with ASO for long-term success

- Where MMPs and AI fit into optimizing your strategy

Kevser shares what works, what doesn’t, and why patience and data always win in the competitive app market.

Subscribe for more episodes with experts shaping the future of subscription apps.

Kevser on LinkedIn: https://www.linkedin.com/in/kevser-imirogullari/

OtherWayAround: https://www.otherwayaround.co/

Adapty on LinkedIn: https://www.linkedin.com/company/adaptyio/ and on X: https://x.com/adaptyteam