OnBase: Smashing Sales and Marketing Misalignments Ep. 248 | Models of Artificial Intelligence
This episode of Sunny Side Up is all about demystifying data science with Celeste Fralick, Chief Data Scientist at McAfee, as our guide. She outlines some of the basic questions that companies (and particularly Sales and Marketing teams) should be asking their data scientists. The models for Artificial Intelligence (AI) that go out into the field are critical to business success – and constantly at risk of decay and vulnerable to bias. If you want your company’s investment in big data to pay off over time, models out in the field need to be monitored. Celeste provides a detailed breakdown of what that monitoring should look like and what elements those focused on the go-to-market need to ask their data science team about as well as a track for optimal results.