Store of Bitcoin - Bitcoin as Store of Value Ep. 17 - Lisa Hough | Bitcoin is the best Store of Value humanity has ever had
Jul 6, 2024
Lisa Hough, VP at Custodia Bank and board member at Proof of Workforce, dives into the transformative power of Bitcoin. She discusses how her background in energy trading shapes her views on Bitcoin mining as an optimization tool. Lisa argues that Bitcoin is humanity's best store of value and emphasizes the importance of better storytelling to appeal to a wider audience. She also addresses the misconceptions surrounding Bitcoin's energy use and encourages grassroots outreach to foster a deeper understanding.
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From Speculation To Advocacy
- Lisa Hough fell down the Bitcoin rabbit hole while trying to "get rich on magic internet money."
- That journey revealed systemic monetary problems and led her to work at Unchained and become an advocate.
Mining As An Energy Optimization Tool
- Lisa compares Bitcoin mining to a calculator that optimizes energy company economics and captures wasted value.
- Mining can monetize excess or flared gas and become integral to many industries and national security.
Tell Value-Aligned Stories
- Improve Bitcoin adoption by crafting better stories that align Bitcoin with people's values.
- Focus messaging on builders and younger generations who will recreate the future for themselves.