Episode Description

Searching for a perfect bra, one that’s comfortable, fits well, and is just the right amount of sexy (as defined by the wearer, of course!), sometimes feels akin to a lifelong quest for the holy grail. We explore shopping malls, hunt through boutiques, even forage the forests of online lingerie stores. Sometimes it pays off. Sometimes you go home in the same tired underwire, a box of wheat thins and reruns of Vanderpump Rules as your consolation prize.

Abby Morgan wanted to create a product that made bra shopping a success every time. Along with her three co-founders she created Cuup, a bra company that prides itself not only on its range of sizes (30A-38H), but also on the value of community, creating a safe space for women to share their experiences and work for change in the world. Cuup works to support women’s bodies, but more importantly, they work to support the femme experience.

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Links:

CUUP - https://shopcuup.com/

https://www.instagram.com/cuup

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Cuup Queen: Abby Morgan on Support, Vulnerability, and the Definition of “Sexy”