Matt Kelly | The Midnight Pod Goals for 2024 - Hitting £10m, Hiring New People & The Next Chapter - Doc the Journey Ep 57
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Jan 14, 2024 The podcast discusses setting ambitious revenue goals for 2024, focusing on profitability and avoiding low-quality revenue. They also emphasize the importance of customer sentiment and trust, using Trustpilot for measuring customer reviews. Additionally, they discuss the significance of living in the present, planning for the future, and taking small steps towards big goals.
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Joy Is In The Pursuit
- Hitting milestones in business feels anticlimactic; the joy lies in pursuit, not possession.
- Founder satisfaction often stems from chasing new goals, not achieving old ones.
Reality Of Modern Business Growth
- Business growth is harder now despite better products and founding skills.
- Many founders face tougher realities but pretend growth is always easy and upward.
Target Profitable £10M Revenue
- Aim for £10 million revenue in 2024 with a focus on profitable, efficient growth.
- Avoid chasing revenue via poor quality customers; prioritize sustained contribution margin.