Full-Funnel B2B Marketing Show Episode 40. Winning hearts of clients in the digital era with Steven Van Belleghem
Jan 14, 2021
33:22
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Steven is an expert in customer experience in a digital world and an entrepreneur. He is a co-founder of the inspiration firm Nexxworks and the co-founder of content creation company Snackbytes.
Steven gave about 1.000 keynote speeches about customer relationships in more than 40 countries and wrote four bestselling books. His recent book 'Customers the day after tomorrow. When Digital Becomes Human" received the award of 'Best Marketing Book of 2015'. Over 130.000 copies of his books were sold.
In this episode, you'll learn:
- What's broken in modern digital customer relationship processes
- Digital convenience checklist and the warning signs that your business is in trouble
- Four pillars for creating an irresistible offer and win the hearts of your clients
- How to conquer commoditized insurance marketing by listening to your customers and refining your sales offer
- 2 SaaS companies that nailed the client success process
LinkedIn: https://www.linkedin.com/in/stevenvanbelleghem
Website: https://www.stevenvanbelleghem.com/
CS stack Steven likes: Hellocustomer - https://www.hellocustomer.com/en/, Showpad - https://www.showpad.com/
Steven is an expert in customer experience in a digital world and an entrepreneur. He is a co-founder of the inspiration firm Nexxworks and the co-founder of content creation company Snackbytes.
Steven gave about 1.000 keynote speeches about customer relationships in more than 40 countries and wrote four bestselling books. His recent book 'Customers the day after tomorrow. When Digital Becomes Human" received the award of 'Best Marketing Book of 2015'. Over 130.000 copies of his books were sold.
In this episode, you'll learn:
- What's broken in modern digital customer relationship processes
- Digital convenience checklist and the warning signs that your business is in trouble
- Four pillars for creating an irresistible offer and win the hearts of your clients
- How to conquer commoditized insurance marketing by listening to your customers and refining your sales offer
- 2 SaaS companies that nailed the client success process
LinkedIn: https://www.linkedin.com/in/stevenvanbelleghem
Website: https://www.stevenvanbelleghem.com/
CS stack Steven likes: Hellocustomer - https://www.hellocustomer.com/en/, Showpad - https://www.showpad.com/