Starter Story Why Roblox is a HUGE untapped opportunity | Starter Story
Nov 2, 2025
Discover the staggering scale of Roblox, boasting 400 million monthly users and daily engagement levels that rival TikTok. Dive into the immense opportunities this platform offers for creative entrepreneurs looking to monetize their ideas. Learn how kids are using TikTok as a gateway to explore Roblox games, highlighting the interconnectedness of these platforms. It's a deep dive into a world where gaming and social media converge, sparking potential for innovation and growth.
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400 Million Monthly Users
- Roblox reports about 400 million monthly active users, indicating global scale.
- That user base creates enormous reach for game developers and brands alike.
Massive Youth Penetration
- Roblox reaches roughly half of US kids under 16, showing massive youth penetration.
- This scale makes Roblox a uniquely powerful platform for youth-focused products and communities.
Deep User Engagement
- Kids spend twice as much time on Roblox as they do on TikTok, showing deep engagement.
- High session time means opportunities for sustained attention and retention strategies.