In this episode of The SaaS SEO Show, we’ve interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content.

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Here’s what we’re covering:

What is MarketMuse? Who’s using the product and gets the most value?
How MarketMuse defines its content strategy.
What most companies get wrong with their content strategy.
Thoughts on keyword research and difficulties of measuring content value.
A common mistake most companies make with their content strategy.
Ways of evaluating content throughout different stages.
How to quantify topical authority from the content creation standpoint.
How companies with big content inventories find gaps in their content strategy.
Characteristics of Helpful Content.
What aspects of content quality Google will be looking for.
MarketMuse’s approach to AI-powered content briefing.
Does MarketMuse use GPT-3 as part of its tech in content briefing?
The future of generative content.
Examples of good uses of GPT-3 technology.
Can generative content get watermarked?
How websites with generative content perform.
Tips on using generative content tools.
What content creation will look like in 5-10 years?

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Useful Links:

Stephen on Twitter: https://twitter.com/stephenjeske
Stephen on LinkedIn: https://www.linkedin.com/in/stephenjeske/?originalSubdomain=ca
MarketMuse's Website: https://www.marketmuse.com

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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30 August 2024 | Weekly news roundup