Evan Hafer: Black Rifle Coffee Company Founder and CEO

Sep 27, 2023

Evan Hafer, CEO of Black Rifle Coffee Company and U.S. Army Green Beret combat veteran, talks about his military background, starting his coffee business, and supporting veterans. They discuss living in Coronado vs Park City, reminisce past experiences, search for an Iraqi sniper, recall coffee memories in Baghdad, share deployment locations, and discuss river rafting and boating. They also share deployment stories, explore military operations and bureaucracy, emphasize the importance of focusing on the mission, mention a reality show with celebrity recruits, discuss building their company and investing in infrastructure, and thank sponsors.

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Introduction

00:00 • 2min

Living in Coronado vs Park City

02:04 • 8min

Reminiscing Past Experiences

09:46 • 16min

Searching for the Iraqi Sniper

26:03 • 3min

Memories of Coffee in Baghdad

29:30 • 2min

Coffee Memories and Deployment Locations

31:59 • 2min

River Rafting and Boating

34:05 • 18min

Coffee and Combat: A Deployment Story

52:05 • 10min

Military Operations, Bureaucracy, and Professional Fulfillment

01:01:53 • 6min

Focusing on the Mission

01:07:41 • 27min

Celebrity recruits take on extreme challenges in the new season of Special Forces World's Toughest Test

01:34:22 • 2min

Building and Investing in Infrastructure

01:36:08 • 18min

Product Discussions and Sponsor Thank Yous

01:54:06 • 7min

Today’s guest is Evan Hafer.

Evan is a U.S. Army Green Beret combat veteran, the CEO of Black Rifle Coffee Company, and host of the Black Rifle Coffee Podcast.

He served the United States for more than 20 years in the U.S. Army as an infantryman, a Special Forces soldier, and a CIA contractor. He made over 40 combat deployments during the War on Terror.

Evan has long been passionate about great coffee, roasting beans in his garage and bringing duffle bags full of coffee with him on deployments. In 2014, he started Black Rifle Coffee Company.

Today, Black Rifle Coffee Company’s mission is serving “coffee and culture to people who love America.” They are veteran-founded and operated and have made it their goal to hire 10,000 veterans and assist individuals transitioning out of the military. Evan also established the BRCC Fund, a nonprofit that supports veterans and first responders and helps conserve the American outdoors.

BRCC also offers content aimed to educate and entertain across several platforms including the Black Rifle Coffee Podcast, the Black Rifle Coffee Company YouTube Channel, and Coffee or Die Magazine. In 2020, they launched Free Range American, a lifestyle brand and platform focused on the outdoors, Second Amendment news, and American history.

You can follow Evan on Instagram @evanhafer

You can learn more about Black Rifle Coffee Company at blackriflecoffee.com and by following them on Instagram @blackriflecoffee

SPONSORS:

Navy Federal Credit Union: Today’s episode is presented by Navy Federal Credit Union. Learn more about them at navyfederal.org

Schnee’s: Head over to Schnees.com, you can score up to 30% off your new pair of mountain boots! Use promo code: JACK23

Black Rifle Coffee Company: Today’s episode is also brought to you by Black Rifle. Purchase at http://www.blackriflecoffee.com/dangerclose and use code: dangerclose20 at checkout for 20% off your purchase and your first coffee club order!

Danger Close Apparel: Check out the new Danger Close apparel.

FOX Special Forces: Don't miss new episodes of Special Forces every Monday on Fox.

Featured Gear

SIG: Today’s featured gear segment is sponsored by SIG Sauer. You can learn more about SIG here.

Badass Work Bench

Fort Knox Safe

Safariland IncogX Holster

SIG MPX

Black Rifle Coffee Company

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