untalented S3 Ep8: Future of Culture-Led Branding with Stephen Mai
Jun 18, 2025
Join Stephen Mai, a fractional CMO and culture-first marketing expert renowned for his subversive innovations. He shares insights on building bold brands that resonate deeply. Discover how youth marketing is evolving with platforms like TikTok and the power of short-form content. Explore the challenges of bureaucracy in creative roles and the transformative role of AI in professional growth. Mai emphasizes the need for cultural relevance and innovative storytelling to navigate today's complex branding landscape.
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Episode notes
Conviction Drives Career Growth
- Conviction and risk assessment accelerate career growth in marketing.
- Backing bold, out-of-norm ideas makes your work stand out.
Innovation Vs. Corporate Stability
- Large corporations prioritize stability over innovation due to shareholder concerns.
- Smaller businesses thrive by breaking barriers and pushing innovation fast.
Youth Media Evolution Insight
- Youth media's traditional talent breeding grounds are shrinking.
- Combining old media knowledge with new media tactics creates exciting opportunities in youth marketing.