The Sales Evangelist InMail: The Easiest LinkedIn Sales Navigator Strategy You’re Doing Wrong (And How to Fix It) | Donald C. Kelly - 1971
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Jan 26, 2026 They unpack why LinkedIn messaging usually fails and how concise outreach wins. They explain defining an ideal customer profile before you message. They show how one simple, curiosity-driven question can trigger replies. They cover testing campaign metrics and building lists around trigger events for higher response rates.
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Replace Long Pitches With One Question
- Do use LinkedIn Sales Navigator in-mail as a short, curiosity-driving question rather than a long pitch.
- Ask one simple question that prompts a yes/no or brief reply to start a conversation.
Personalize And Ask For A Short Call
- Do personalize with the prospect's first name and a one-line offer that solves a clear need.
- End with a simple call-to-action like a 15-minute conversation to make replying easy.
Small Test Delivered Big Responses
- Donald C. Kelly tested this approach on 31 targeted prospects and got six direct responses in two days.
- The campaign produced a 33% favorable response rate with multiple appointments booked.