

Rebecca Katz, General Consultant for Ruben Gallego & John Fetterman, on Running & Winning Tough Races
Dec 3, 2024
Rebecca Katz, the Founder of New Deal Strategies, is a prominent consultant behind wins for Democratic Senators like John Fetterman and Ruben Gallego. In this engaging conversation, she discusses pivotal campaign strategies and the importance of grassroots movements. Rebecca shares insights from her early days on Capitol Hill, including a humorous job interview with Harry Reid. She emphasizes the necessity of authenticity in politics and highlights lessons learned from past campaigns that can inform future Democratic successes.
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Early Political Engagement
- Rebecca Katz grew up in a politically active family, exposed to discussions about social issues from a young age.
- A pivotal moment for her was seeing a Harris Wofford campaign ad, sparking her interest in political action.
Discovering Communications
- As a congressional intern, Katz chose to work for a freshman congressman over established figures like Senator Kennedy, seeking more hands-on experience.
- She discovered her interest in communications after observing the press secretary's role.
Communication Style
- Katz's learning disability shaped her communication style, leading her to appreciate concise and direct messaging.
- Politics, with its focus on clear and impactful communication, provided a natural fit for her skills.