Pro Politics with Zac McCrary
Rebecca Katz, General Consultant for Ruben Gallego & John Fetterman, on Running & Winning Tough Races
Dec 3, 2024
Rebecca Katz, the Founder of New Deal Strategies, is a prominent consultant behind wins for Democratic Senators like John Fetterman and Ruben Gallego. In this engaging conversation, she discusses pivotal campaign strategies and the importance of grassroots movements. Rebecca shares insights from her early days on Capitol Hill, including a humorous job interview with Harry Reid. She emphasizes the necessity of authenticity in politics and highlights lessons learned from past campaigns that can inform future Democratic successes.
48:56
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Quick takeaways
- Rebecca Katz highlights the importance of authentic storytelling in campaigns, as it helps candidates connect meaningfully with their constituents.
- Ruben Gallego's campaign success illustrates the significance of local engagement and a tailored approach in navigating challenging political landscapes.
Deep dives
Ruben Gallego's Arizona Senate Win
Ruben Gallego achieved an impressive victory in the Arizona Senate race, outperforming Vice President Kamala Harris by eight points despite challenging political circumstances. His success came as he effectively connected with various demographic groups, including suburban women and working-class Latino men, showcasing his ability to resonate with voters. Gallego's authentic campaign positioned him as a fighter for the people of Arizona, establishing his credibility as a candidate who understands local issues deeply. His remarkable win highlights the significance of local engagement and a tailored approach in rallying support against a backdrop of national challenges.
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