The Jordan Harbinger Show 1235: Oobah Butler | A Trickster Turns Deception Into Art and Insight
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Nov 6, 2025 
Oobah Butler, a social engineer and prankster, is famous for his groundbreaking stunt that transformed a garden shed into London’s top-rated restaurant on TripAdvisor. He dives into how fake reviews and digital hype can easily shape public opinion. Oobah also exposes the inhumane conditions within Amazon warehouses through undercover work, and cleverly mocks corporate practices by packaging delivery drivers' urine as an 'energy drink.' His creative experiments reveal uncomfortable truths about trust and the absurdity of modern systems.
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Serve Reporters Ready-To-Run Copy
- When you want earned media, do the heavy lifting: craft headlines, write pitches, and provide ready-to-publish copy.
- Make it easy for busy journalists to run your story by reducing their work friction.
Logos Beat Substance Online
- Paid vanity lists and branded byline sites dilute the meaning of prestige labels like 'Forbes' or '30 under 30'.
- Logos and snippets get ingested by algorithms and lend undeserved credibility to shallow claims.
Queues And Viral Proof Drive Demand
- Viral signals like queues and TikTok trends now create demand more than consistent product quality.
- Social proof becomes the main driver of popular perception, often divorced from actual merit.
