Making the Argument with Nick Freitas How to Win Gen Z in 2026 and beyond with Brilyn Hollyhand
Jan 30, 2026
Brilyn Hollyhand, a young conservative campus organizer mobilizing students nationwide. She discusses why Gen Z shifted politically, the rise of authenticity in leadership, campus engagement strategies to win younger voters, and how faith, family, and traditional values are reshaping student activism.
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Authenticity Won Gen Z
- Authenticity drove many Gen Z voters to Trump because he engaged directly and felt real to them.
- Brilyn Hollyhand warns Republicans must preserve that authenticity and deliver measurable results.
Leftward Shift Drove Youth Away
- Gen Z rejected the modern Democratic Party as it shifted far left and embraced candidates they view as extreme.
- That ideological drift pushed many young voters to reconsider long-held partisan loyalties.
Classroom Clash Over Communism
- In Brilyn's geopolitics class a blue-haired student declared 'Communism's the future' and others who lived under communism reacted.
- He uses this to show many Gen Z students accept radical ideas based on online exposure alone.