Ep. 230: SVA’s Molly Heintz on Why Design Writing Matters

Molly Heintz grew up fascinated with Greek mythology, and eventually, fashion – drawn to enthralling storytelling and visual aesthetics. She carried this interest in Greek mythology over to studying archeology but when she became burned out in academia, she transitioned to work as a fashion editor, setting her on an entirely new careerpath. From there, she worked in marketing and communications, eventually co-founding Superscript and teaching at SVA, chairing the Masters of Arts in Design Research, Writing & Criticism program. Together with Steven Heller, she’s co-edited The Education of a Design Writer to showcase exemplary design writing and share practical advice for writers. Molly makes a compelling case for why design writing is essential for the design process, and for understanding the world around us. 

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Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.

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