NEON Chief Marketing Officer Christian Parkes pulls the curtain back on movie marketing, revealing the secrets behind some of NEON’s most daring campaigns. With a passion for film, Parkes shares how he approaches marketing with the filmmaker's vision as his priority, treating marketing not just as promotion, but as an extension of their artistry. Known for pushing boundaries and defying expectations, he believes marketing should challenge audiences and surprise them at every turn, making no two campaigns the same. He discusses how his success is largely due to his belief that marketing is an area to have fun in and be creative, as seen in his work promoting Longlegs, Anora, and more.
Hosted on Acast. See acast.com/privacy for more information.
Hollywood Gold