“Click rates don’t always correlate to revenue.”

Joe works as the Director of Retention at The Beard Club. In his spare time, he's been growing his audience of 30K+ followers on Twitter and LinkedIn by sharing daily marketing tips and content geared toward DTC marketers.

He has generated over $50mm in revenue with email marketing throughout his career and recently finished teaching his first Email Marketing 101 course on Maven.

Other brands he’s helped in the world of marketing include Hopsy, FanDuel, and PetHonesty.

Questions and topics we covered include:

• What are the unique challenges that come from trying to grow a subscription business?
• Why is email marketing a tactic that will never go out of style?
• Are open rates dead?
• What do teams do wrong when launching their email marketing campaigns?
• How can you create cross-channel campaigns that include emails?
• Do the same tactics that work in SMS marketing work with email?
• What to look for when hiring the ideal email marketing specialist.
• Joe’s favorite marketing tools.

And more!

Links to learn more from Joe:

• Joe’s Twitter - https://twitter.com/joe_portsmouth
• Joe’s Maven course, “Email Marketing 101” - https://maven.com/joe-portsmouth/email-marketing-101
• The ultimate email marketing swipe file - https://joe.beehiiv.com/p/ultimate-email-marketing-swipe-file

My favorite LinkedIn posts from Joe:

• 12 Proven Customer Retention Principles
• 3 must-haves to grow your company's email list in 2023
• The Crawl-Walk-Run approach to customer retention