Dan Shipper, Co-founder and CEO of Every, has a knack for blending media and technology. He discusses the concept of 'vibe coding,' where intuitive tools reshape software creation. Delving into his journey with viral software like Cora, he emphasizes how AI is revolutionizing media formats. Shipper explores knowledge orchestration to boost AI performance and the future of voice interfaces in productivity. His insights on evolving AI applications highlight the potential for startups within an increasingly complex world.
Dan Shipper emphasizes the shift of viewing code as content, blending programming with creative expression in modern media.
The evolution of Every highlights an integrated approach where writing, software, and podcasts enhance each other's creative outputs.
Innovations like vibe coding and AI tools are making programming more intuitive and accessible, encouraging broader participation in software creation.
Deep dives
The Intersection of Code and Content
The shift of viewing code as a form of content rather than just a tool is highlighted, marking a new era where programming blends seamlessly with creative expression. This transformation emphasizes that using generative models allows even non-coders to produce software-like outputs quickly. The conversation illustrates the parallels to other creative mediums where traditionalists often dismiss new methods as ‘not real,’ similar to early criticisms faced by podcasting and digital music. As generalists begin to leverage these advancements, the landscape of software creation is becoming more accessible.
Multi-Modal Media and Creative Community
Every, founded as a writing collective, has evolved into a multimodal media company where writing, software, and podcasts coexist and enhance each other. This integrated approach blurs the lines between creators who write and those who build software, creating a community where diverse talents contribute to multiple streams of content. Emphasizing a model where subscriptions give access to various offerings fosters an inclusive environment for users to learn and engage with innovative AI tools. This approach not only supports creators but also addresses the growing demand for accessible, high-quality information and software.
Product Development Through Collaboration
The development of products like Quora, an AI tool for email management, demonstrates the collective’s ability to blend writing with software innovation. This product was designed to simplify inbox management, showcasing a functional application of AI to address real-world challenges. The discussion also reflects on the balance of autonomy and collaboration, as team members own their projects while receiving support from others. The nurturing environment allows diverse skill sets to flourish as individuals are encouraged to explore creativity while benefiting from shared knowledge.
The Rise of Vibe Coding
Vibe coding is introduced as a modern approach to programming, where users generate code by providing high-level ideas rather than writing detailed scripts. This reflects a significant shift towards making coding more intuitive and accessible, much like how Excel democratized spreadsheet management. With tools that allow extensive experimentation and iteration, creators can rely less on traditional coding structures and more on conceptual prompting. This evolving landscape encourages innovation by lowering barriers and making programming approachable for broader audiences.
The Future of AI-Driven Workflows
The conversation points to the ongoing evolution of AI in streamlining workflows and enhancing productivity, suggesting that specialized tools will remain integral even in an AI-driven future. By exploring how humans will interact with AI to achieve specific goals, the discussion underscores the importance of context and personal experience in leveraging these technologies. The insight suggests that as different AI models specialize, individuals will find their unique niches, similar to how people have different strengths and expertise. This dynamic landscape opens opportunities for startups and innovators to build new products that address specific needs within the ever-growing AI ecosystem.
Code is content. Writers build apps. App builders write newsletters. This is Every CEO & Founder Dan Shipper’s vision for the modern media company. Michael Mignano, Partner at Lightspeed, sits down with Dan to talk about building the first multimodal media company, developing viral software like Cora, and cultivating an audience and talent at Every.
(00:00) Introduction (02:54) Dan's Journey into Coding (03:47) Cofounding Firefly (06:53) The Evolution of Every (15:40) Vibe Coding (24:37) The Creation of Cora (30:12) Every's Product Ecosystem (34:47) AI&I Podcast (35:37) Innovative Uses of AI Tools (37:46) Deep Background and Research Tools (41:07) Exploring AI Models and Their Capabilities (49:14) Voice as the Future Interface (57:04) The Future of AI and Startups (01:03:26) Final Thoughts Stay in touch: www.lsvp.com X: https://twitter.com/lightspeedvp LinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/ Instagram: https://www.instagram.com/lightspeedventurepartners/ Subscribe on your favorite podcast app: generativenow.co Email: generativenow@lsvp.com The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.
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