

YFP 240: How & Why This Pharmacist Started a Business in the Middle of the Pandemic
Jan 27, 2022
45:09
Dr. DeLon Canterbury recounts how early setbacks motivated him to start a business in the middle of a pandemic and how his personal ‘why’ shaped the work he is doing to help solve the problem of mismanaged medications in the senior population.
Key Points From This Episode
- How DeLon's love of medicine was inspired by his mother's expertise in herbology.
- What moved him to get his Board Certified Geriatric Pharmacy degree.
- The recognizable dark road that almost led him out of the profession.
- How the experience of not getting into residency turned out to be a blessing in disguise.
- How DeLon's involvement with community helped him learn to lead by service.
- The pivot point that reinvigorated his passion for pharmacy.
- The power of patient advocacy and teaching patients to advocate for themselves.
- About his work with a local nonprofit for older patients and what services they provide.
- Hear about the care GeriatRx provides, from advocacy to deprescribing methods.
- DeLon's moving story of his 'Why' and becoming the voice for caregivers and patients.
- Some of the groups he works with and their incredible service to underserved people.
- A story of being an expert medical witness and the ugly part of families and elderly care.
- Getting into the finances; how he got the capital to create this business.
- Learning to articulate his value when he was starting out.
- DeLon shares some great entrepreneurship advice for his fellow pharmacists out there.
Links Mentioned in Today’s Episode
- YFP Planning: Financial Planning for Pharmacists
- Schedule a free Discovery Call with YFP Planning
- GeriatRx: Senior Care Consulting
- Senior PharmAssist
- Alzheimer’s Association
- Parkinson’s Association of the Carolinas
- Dementia Alliance of North Carolina: Support Groups
- Connect with GeriatRx on Facebook
- Connect with DeLon Canterbury on LinkedIn
- Follow DeLon Canterbury on Twitter: @GeriatRx
- Follow DeLon Canterbury on Instagram: @geriatrx
- Email DeLon Canterbury: geriatrxinc@gmail.com
- Your Financial Pharmacist Disclaimer and Disclosures