Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.

He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.

• (00:00) - Introduction
• (02:45) - The TLDR of Kyle's presentation at Exit5
• (03:27) - Are you differentiated?
• (06:44) - How are you going to get the sale funded?
• (09:42) - The stupid & simple questions to ask
• (15:30) - Practical Implementation and Results
• (18:55) - Am I the GTM bloat??
• (23:18) - The Copy AI Pitch
• (25:03) - Creating a Category Narrative
• (26:23) - The Lightning Strike
• (27:42) - Focusing on the Problem vs. Category
• (30:24) - What changes in the day to day?
• (32:33) - Lessons Learned at Clari
• (38:59) - Connecting Positioning to Demand Generation
• (43:01) - The AI Tailwinds

• Brendan Huffords TL;DR of Kyle's presentation
• Play bigger, Christopher Lochhead & the category pirates
• Drive by ExitFive
• Check the framework here

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