Craig Phifer, PT, MHA is an entrepreneur and private practice owner. He is the CEO of the Rehabilitation & Performance Institute as well as the owner of the Private Practice Rebellion. He believes that businesses need to do two things well - 1. Serve people 2. Create profit - and they need to do it in that order to be successful. Craig is a husband and father of three. He's also an avid runner and St. Louis Cardinals fan. Craig is will be really excited when the Evansville Purple Aces go to the NCAA Basketball Tournament for the first time this century.