MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

MarTech Podcast ™ // Marketing + Technology = Business Growth

The ROI Of Today’s CRM

Aug 24, 2024
12:16

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy systems. Today, Chip discusses the ROI of today's CRM.

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