The Town with Matthew Belloni
Latinos See More Movies Than Anyone. Why Is Hollywood Ignoring Them?
May 15, 2024
Camilo Becdach, a partner at McKinsey, discusses the untapped potential of Latinos in Hollywood, estimating a $12-18 billion annual revenue loss due to underrepresentation. They explore barriers faced by Latinos in the industry and offer solutions. Matt predicts the box office performance of a John Krasinski-directed animated film at the end.
29:08
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Quick takeaways
- Latinos' underrepresentation in Hollywood leads to a $12-18 billion annual revenue loss, despite being avid filmgoers.
- Increased Latino representation on screen correlates with a 60% revenue boost, underscoring economic potential in diverse casting.
Deep dives
The Importance of Latino Representation in Hollywood
Despite comprising 19% of the US population and driving 24% of box office ticket sales, Latinos are significantly underrepresented both onscreen and behind the scenes in Hollywood. While Latinos see more movies annually than white Americans, they hold only 5% of leading roles and jobs in the entertainment industry, leading to a significant financial loss. A McKinsey study estimates that Hollywood loses $12-18 billion in revenue annually due to the lack of catering to the Latino audience.
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