#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally

In this episode, we explore the latest lessons from Virgin Red, the loyalty programme for the Virgin group as it continues its impressive global growth.

Launched in the U.K. initially and expanding now to the U.S. market, we spoke with Andrea Burchett, International & Strategic Development Director at Virgin Red about the global rollout and future intentions of the program.

Virgin's programme is described as the "red thread" that connects this diverse group of companies, and delivers on the extraordinary expectations that members expect, to ensure this international loyalty programme becomes as well loved as the Virgin brand is across the globe.

Show Notes:

1) Andrea Burchett, International & Strategic Development Director at Virgin Red

2) Virgin Red

3) Audio correction: Virgin Points (the currency) was launched in September 2020 and the Virgin Red programme launched slightly later in November.