The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services.

Episode Highlights:

• Alex's journey from sales to marketing leadership
• The evolution of financial services marketing
• The importance of unified marketing strategies
• How constraints drive creativity in marketing
• The future of Citi's brand and marketing initiatives
• The role of sponsorships and partnerships
• Leadership philosophy and team development

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