EPISODE DESCRIPTION

In this episode of The Media Machine, host Johanna Salazar sits down with Kevin Flores, a seasoned design leader, strategist, and co-author of The Design Career Handbook. With over 25 years of experience, Kevin shares insights from working at major tech companies like LinkedIn, 23andMe, and Verizon, focusing on user-centered design and mentorship. He discusses the importance of storytelling and presentation skills in design, the iterative process of design development, and the need for continuous reinvention in one's career. Kevin also talks about the genesis of his book, co-written with his wife Janine, aimed at mentoring and guiding designers through their careers. The conversation touches on his work at 23andMe, the impact of design sense versus taste, and the value of mentorship programs like those at First Round Capital. This episode is packed with valuable advice for designers and anyone looking to excel in their careers.

SHOW NOTES

00:00 Introduction to Kevin Flores and The Podcast

02:25 Kevin Flores' Journey at 23andMe

06:56 Designing for LinkedIn

11:34 The Design Career Handbook

15:10 The Importance of Storytelling in Design

20:14 Iteration Failure: Learning Through Process

21:50 Defining "Design Sense"

24:21 "Spelunking" at New Jobs

27:34 The Litterati Project

30:15 Mentorship and Coaching

34:07 Career Pivots and Future Plans

38:44 Conclusion, Social Plugs and Credits

CREDITS

The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra. This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.

WEBSITE LINK

https://www.mediamachinepodcast.com

SOCIALS LINKS

Instagram: @themediamachinepodcast

TikTok: @themediamachinepodcast

Facebook: @themediamachinepodcast

X/Twitter: @themediamachinepod

PODCAST LINKS

YOUTUBE

ABOUT THE PODCAST

This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.

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From Verizon and 23andMe to LinkedIn: Kevin Flores on Designing Stories That Shape How We Live and Work