Morning Wire Faith-Based Series ‘The Chosen’ Met With Box Office Success I 11.24.22
Nov 24, 2022
Discover the surprising success of a faith-based series that broke box office records through innovative crowdfunding. Hear from the creator about their unique funding model that gives ownership stakes to early investors. Learn how fan contributions shape financial efficiency in production, allowing for better pay for the cast and crew. Explore the importance of transparency in building trust with audiences and investors. Lastly, dive into the show's creative journey and its ability to resonate with both Christian and diverse viewers alike.
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The Chosen's Unconventional Beginning
- Dallas Jenkins's film bombed at the box office, and studios weren't interested in his Jesus show idea.
- He made a short film, crowdfunded over $10 million, and launched "The Chosen" independently.
Investing in The Chosen
- Early investors in "The Chosen" gained ownership and received their initial investment back, plus 20% profit.
- They continue to hold ownership and will share in future profits, fostering a community aspect.
Monetizing a Free Show
- "The Chosen" monetizes through donations, merchandise, and commercial licensing, not subscriptions.
- Making the series free increased viewership and encouraged donations, demonstrating a successful alternative model.