The David McWilliams Podcast The Economics of Golf
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Sep 22, 2025 Donal Casey, the former CEO of Rory McIlroy, Inc., dives into the fascinating economics of golf. He discusses how the sport intertwines with geopolitics and economic dynamics, revealing surprises about its financial landscapes, including billion-dollar sponsorships and the disruptive rise of LIV Golf. Casey highlights Ireland's golfing success through accessible pathways, the pandemic-driven boom attracting younger audiences, and the significance of golf as a tool for soft power. He also addresses future trends, including the evolving landscape of women's golf and the implications of prestigious events like the Ryder Cup.
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Accessibility Explains Ireland's Golf Success
- Ireland punches above its weight in majors because golf is highly accessible across the island.
- Strong junior programs and local tournaments find and nurture talent from humble backgrounds.
New Money Reshaped Pro Golf
- LIV Golf's Saudi-backed entry dramatically increased total prize money and competition for players.
- That influx forced established tours to raise purses and doubled or tripled player pay in a few years.
Affluent Participants Drive The Economics
- Golf's TV audiences are modest, but its participants and tourists are affluent and price-insensitive.
- That wealthy customer base supports high fees for equipment, green fees, and sponsorship despite smaller viewership.