Escape Velocity - with Dan Martell

The Future of Retail “Arming the Rebels!” with Tobi Lütke, CEO/Founder of Shopify.com - Escape Velocity Show #16

6 snips
Dec 5, 2019
Tobi Lütke, CEO/Founder of Shopify.com, discusses how they compete against Amazon and win. They talk about building a team, managing product development, and growing as a company. Tobi shares his unique approach to scaling a huge company in a non-traditional tech city like Ottawa, Canada. They also explore the power of neurodiversity, unconventional hiring methods, and creating an incredible environment for success. Tobi reflects on their journey as an entrepreneur and the skills acquired along the way.
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INSIGHT

Money Is Energy, Not Transformation

  • Becoming a billionaire didn't change Tobi Lütke's daily motivations or habits.
  • He treats money as additional energy but values time and learning more than wealth.
ANECDOTE

Snowboard Store Sparked Shopify

  • Tobi built Shopify to answer why creating internet businesses was so hard.
  • He turned his snowboard-store need into a product that smooths founders' friction points.
INSIGHT

Follow Pain Points To New Categories

  • Shopify kept following customer pain points, expanding from cart software to POS, channels, and logistics.
  • This non-conformity to industry lanes let Shopify create new categories instead of competing in existing ones.
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