
Escape Velocity - with Dan Martell
The Future of Retail “Arming the Rebels!” with Tobi Lütke, CEO/Founder of Shopify.com - Escape Velocity Show #16
Dec 5, 2019
Tobi Lütke, CEO/Founder of Shopify.com, discusses how they compete against Amazon and win. They talk about building a team, managing product development, and growing as a company. Tobi shares his unique approach to scaling a huge company in a non-traditional tech city like Ottawa, Canada. They also explore the power of neurodiversity, unconventional hiring methods, and creating an incredible environment for success. Tobi reflects on their journey as an entrepreneur and the skills acquired along the way.
54:55
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Quick takeaways
- Shopify's focus on reducing friction and providing easy-to-use tools has led to a significant increase in the number of entrepreneurs using their platform.
- Shopify actively embraces neurodiversity and diverse perspectives, leading to better decision-making and overall success of the company.
Deep dives
Reducing Friction and Increasing Entrepreneurship
Shopify's mission is to reduce friction and make it easier for entrepreneurs to start and grow their businesses. By simplifying the process of setting up online stores, Shopify has seen a significant increase in the number of merchants using their platform. The company's focus on reducing friction and providing easy-to-use tools has resulted in a growing number of entrepreneurs actively selling online. With over a million merchants on Shopify, the company has successfully addressed the friction that previously limited the number of online businesses.
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