30 Minutes to President's Club | No-Nonsense Sales Software Demo Secrets That Instantly Close Deals
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Sep 23, 2025 Learn how to transform group software demos from cold to captivating! Discover the importance of pre-demo calls to set agendas and build rapport. Find out why immediate post-demo feedback is crucial for capturing reactions and next steps. Uncover the power of personalized follow-up emails to create champions within the buying committee. These actionable tips are essential for anyone in SaaS sales or complex deals, ensuring you close faster and more consistently.
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Call Attendees Before Group Demos
- Call every person on the demo invite list before the group demo to set the agenda and do mini discovery.
- Build individual rapport so you don't walk into a cold room with unknown attendees.
Bystander Effect Kills Group Discovery
- Group discovery fails because attendees defer to others and time is limited, causing the 'bystander effect'.
- Separate discovery into one-to-one pre-demo calls to surface real priorities and avoid crickets in the live meeting.
Call Stakeholders Right After The Demo
- Immediately call each demo attendee after the session to capture fresh reactions and insider feedback.
- Use those calls to uncover follow-up needs and schedule deeper, stakeholder-specific meetings.