
WSJ's Take On the Week Amazon and Netflix Are Winning: Can Old-School Media Compete?
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Nov 9, 2025 Michael Nathanson, founder of MoffettNathanson, and senior analyst Robert Fishman dive into the media industry's fierce competition. They discuss the necessity of global scale for traditional media to stand against giants like Netflix and Amazon. The conversation highlights the potential for a Paramount Skydance merger and whether it could break the cycle of previous mergers failing to deliver shareholder value. They also explore how tech companies reshaped the landscape, leaving legacy media to adapt or risk obsolescence.
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Scale Is The Core Strategic Goal
- Paramount Skydance is pursuing Warner Discovery to reach global streaming scale and compete with Netflix and big tech.
- Analysts say scale lets media firms spread streaming costs and compete for global subscribers and ad dollars.
Advertising Powers Streaming Monetization
- Scale helps monetize subscribers both by subscription pricing and increasingly through advertising on connected TV.
- Consolidation can capture shifting ad dollars as viewers move from linear TV to streaming platforms.
Big Tech Reset The Rules
- Big tech (Amazon, Google/YouTube, Netflix) changed the playing field by adding scale and global reach that traditional media lacks.
- Michael Nathanson argues media firms must build global scale across price points and content types to survive.


