The Best One Yet
🤝 “The #1 trick to get hired” — Job Referrals’ Renaissance. The Gap’s Anne Hathaway comeback. The wildest Air Conditioner stock.
Jun 3, 2024
Anne Hathaway and The Gap's stock surge discussed in the podcast. The importance of job referrals highlighted as the #1 trick to get hired. Air conditioner brand performance during heat waves also covered. Exciting lineup for upcoming TBOY Hotline episode on wedding finances.
24:39
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Quick takeaways
- Job referrals are now the top way to get hired due to the oversaturation of AI-written resumes.
- The Gap's stock surge is linked to a new marketing strategy involving celebrities like Anne Hathaway and a shift from influencer marketing to celebrity endorsements.
Deep dives
The Gap's Stock Surge Thanks to Celebrity Marketing
The Gap's stock jumped 38% due to a shift in marketing strategy using Hollywood celebrities like Anne Hathaway, Devine Joy Randolph, and Lionel Boyce. By moving away from influencer marketing to celebrity endorsements, the Gap saw instant sales success with items selling out, marking a significant shift in brand perception.
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