Going 0 to 1 on Industry Leading Products | Vivian Zheng | Former Product Lead at TikTok

In this episode of Building Blocks, we sit down with Vivian Zheng, a product leader who has made waves at Snap, TikTok, and Databricks, and is now embarking on her own entrepreneurial journey.

She shares her insights on building industry-leading products from the ground up, the nuances of achieving product-market fit, and the challenges of scaling two-sided marketplaces like TikTok's Branded Mission. Guest: Vivian Zheng LinkedIn: https://www.linkedin.com/in/vivian-zheng-931048122/ Connect with Daivik: https://bento.me/daivik Follow the Podcast: https://bento.me/thebbpod Topics: 0:00: Introduction 2:40: Vivian's journey into product management 6:15: Experience building Branded Mission at TikTok 12:30: Strategies for achieving product-market fit 18:45: Balancing advertiser control and creator incentives 24:00: Transitioning from TikTok to Databricks 29:15: The challenges of building a two-sided marketplace 35:30: Vivian's experience as a first-time founder 41:00: The impact of AI on entrepreneurship 46:15: Advice for aspiring entrepreneurs 51:35: Book Recommendation 53:00: Vivian's next steps and future plans #ProductManagement #Entrepreneurship #CreatorEconomy #StartupLife #TikTok #Databricks #BuildingBlocksPodcast #podcast