

Digital Wallets and Blockchain Freedom: Ariel Wengroff and Ian Rogers (Ledger)
Feb 4, 2025
Ariel Wengroff, Executive Producer and VP of Communications at Ledger, and Ian Rogers, Chief Experience Officer at Ledger, dive into the world of digital wallets and blockchain security. They discuss Ledger Academy's global educational impact and the importance of self-custody in digital asset management. The duo highlights blockchain's potential as a 'freedom technology' in times of crisis and shares personal insights about the evolving landscape of digital ownership. Their conversation uncovers how security devices like Ledger Nano are essential in the modern digital age.
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Ariel's Media Journey
- Ariel Wengroff's Vice experience shaped her approach to media, emphasizing youth engagement and brand-led narratives.
- Realizing the limitations of traditional media, she explored blockchain for creator empowerment and individual ownership.
Hiring Advice
- Aim high when hiring; target the best person imaginable, even if they're likely to decline.
- Ask for five alternative names; they likely know rising stars who fit your needs better.
Ledger's Misconception
- Ledger's biggest misconception is viewing its devices as mere vaults rather than tools for secure transactions.
- It's crucial to build product authority through cultural relevance, emphasizing Ledger's role in ongoing digital security.