What if the real battle for our food future isn’t in the fields, but in the market system itself?
In this episode of Tomorrow’s Bites, we sit down with Dr. Caspar Krampe, Assistant Professor at Wageningen University and co-founder of VGreens, to unpack the hidden dynamics shaping today’s agrifood industry. From the struggle between big corporations and startups, Caspar reveals why change in food systems is so complex, and why both Goliaths and Davids need each other more than they think.
We explore:
- Why markets act more like ecosystems than machines
- The invisible power structures that keep small innovators from scaling and the enablers out there.
- How Corporations blocks disruption, and how startups can outsmart them
- Why “technology” can be both an enabler and a weapon in food transitions
- How to turn market competition into true collaboration for sustainability
- The Growth Journey of Caspar’s Own Startup Vgreens
And much more…
Tomorrow's Bites with Andrés and Sjacco