The Rollup

How Programmable IP Could Save Creators From Big Tech with S.Y. Lee

Jul 11, 2025
The intellectual property market is a staggering $62 trillion, but defining ownership in the age of AI is a puzzle. S.Y. Lee discusses the possibilities of programmable IP and challenges traditional notions of digital ownership. There’s also a major fund aimed at supporting blockchain innovations in creative fields. The potential of music royalties and interactive content generated through AI are explored. Finally, the conversation delves into how cryptocurrency can empower creators and secure funding for their innovative ideas.
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INSIGHT

Programmable IP Enables AI Derivatives

  • Programmable IP rights combined with AI tools enable easy creation of derivative content like shoes and games.
  • This new approach transforms fan art into authorized, innovative IP derivatives.
INSIGHT

Blockchain Secures AI Data Licensing

  • AI model companies urgently need explicit, IP-safe data licenses for high-quality training data.
  • Registering and licensing real-world data via blockchain can unlock new AI training frontiers.
INSIGHT

Institutions Embrace Crypto for IP Liquidity

  • Institutions owning creative IP seek crypto's global financial liquidity to fund and monetize assets.
  • Launching IP-backed tokens with revenue-burning mechanisms creates new investment models.
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