As business owners, our main goal is profit. But, how do we do that with consistency? 

The answer is Branding. When you have your branding assets sorted, all your content comes across with consistency of tone, look & feel. That builds trust. How you build trust with your branding and what brand assets to create for your business is what this episode is all about. 

In this episode you will:

• Learn what business owners focus on when it comes to branding
• Understanding how to focus on storytelling that starts with your website
• Hear how to focus on your credibility & what to look at when it comes to your logo
• Take a deeper look at consistency and how branding makes that easier. 
• We answer a question about the basic rules of branding.
• Rethink smartphone storytelling & about hiring a graphics designer.
• Understanding your message and crafting what you really deliver.
• Hear us talk about the online assets you need to have when you have a podcast. 
• Learn Google’s love language and how to use it more with your podcast content.
• Think differently about getting someone to review your brand.
• We talk in-depth about how to put all your words together into a package and brand yourself.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you get your branding for your podcast started: 

1. Get your branding basics sorted. That means your business is a brand and it needs brand guidelines. Colours, logos, fonts, tone, and alignments are all part of having brand guidelines. DOn’t know what I mean, talk with a graphics designer. 
2. Create image templates. Blog templates, square image templates, quote templates.
3. Go to swipefile.com for swipe files for marketers. Use it for inspiration and to steal starting pages.

Bonus: Answer the 3 audience questions about your current client niche.

1. Do you like them?
2. Can you get them results?
3. Can they pay?

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover what and how to create good brand assets for your podcast. This includes good copy, an attractive podcast image, and an easy place to direct listeners that want to work with your business and more. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.