How do you market technology in healthcare effectively? Elise Claudepierre, VP of Marketing at Intelliguard, shares insights from her experience in healthcare marketing and discusses the fine line between promoting patient safety and respecting the trust of healthcare professionals. From understanding customer needs to building trust with clinicians, Elise breaks down the unique challenges and strategies that shape effective healthcare marketing. If you’re curious about the art and science behind selling healthcare solutions, this episode is a must-listen!
The Business of Pharmacy Podcast™