I sit down with Gary Penn, Global eCommerce Consultant at Chameleon Collective. We explore how the eCommerce landscape has changed in the last twenty years, what the modern DTC playbook looks like, how the Chameleon Collective are disrupting the traditional consultancy model, the challenges of platform selection, why brands need to think about multichannel strategies and how crypto can be used for a good cause.
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Enjoy ✌️
